Safaricom pushes M-Pesa into savings, investments and insurance
Safaricom CEO Peter Ndegwa told CNN that M-Pesa will let users pay, save, invest and insure in one place. Safaricom's financial services business earned KSh 182.7 billion in the year to March 2026, up 13.4%, TechMoran reported.
Safaricom wants M-Pesa to become the operating system of Kenya's digital economy, TechMoran reported. The company is adding investments, savings, insurance and business services to the mobile money platform. Chief Executive Peter Ndegwa set out the plan in an interview with CNN. "We want to broaden and democratise access so you can either pay, you can save, you can invest, you can insure using M-PESA," Ndegwa said. For ordinary users, this means buying shares or insurance in the same app they use to send money. It also takes M-Pesa into areas long held by commercial banks, investment firms and insurers. M-Pesa is already Safaricom's biggest earner. It made up 45.6% of Safaricom Kenya's service revenue in the financial year ended March 2026. The platform processed 46.4 billion transactions worth KSh 41.68 trillion that year, according to TechMoran. Transaction volumes grew 25.1%, and their value rose 8.9%. One example of the push is Ziidi Trader. It lets customers buy and sell listed securities through the M-Pesa app from as little as US$1. Safaricom built it with the Nairobi Securities Exchange and Kestrel Capital. Assets under management in wealth…
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