About Dondoo

Dondoo tells you what matters in Kenya and the world, quickly and clearly. Every story answers three questions: what happened, why it matters and what comes next.

What happened

The facts in the first sentence. No warm-up.

Why it matters

What it changes for you, for Kenya and for the world.

What's next

What to watch for, and when.

Our manifesto

1. Short beats long

Your time is worth more than our word count. You can read any story in a minute, and if you want more, the full story is one tap away.

2. Facts first

Every claim has a source, and we link to it. When sources disagree, we say so.

3. No clickbait

Headlines say what happened. We never hide the news to make you click.

4. No sensationalism

We report the news, we do not perform it. Calm tone, plain words.

5. Independent

No party, company or advertiser decides what we cover.

6. Free to read

No paywall. News should be open to everyone.

Who we are

Dondoo is published by Esme Media Inc and is part of esme.media, a network of news publications for smarter readers.