Kenya targets 16.8% rise in UK tourist arrivals this year
Kenya wants 199,645 visitors from the UK by year end, up from 170,936 in 2025, The Star reported. The Kenya Tourism Board is pitching more than safaris at World Travel Market London.
Kenya is targeting a 16.8 per cent rise in tourist arrivals from the United Kingdom by the end of the year, The Star reported. The goal is 199,645 UK visitors, up from 170,936 in 2025. The government is stepping up efforts to draw more visitors from Europe. The plan relies on more international marketing, airline partnerships and wider travel trade engagement. The aim is to turn growing interest in Kenya into actual bookings. Kenya Tourism Board (KTB) CEO June Chepkemei said the country was using the ongoing World Travel Market (WTM) London 2026 to strengthen partnerships and promote lesser-known destinations. Chepkemei said Kenya was selling itself as more than a wildlife safari destination. The pitch combines coastal tourism, culture, adventure, wellness and community-based experiences. "Visitors can combine wildlife, coast, culture and adventure in one destination," she said. She added that the campaign would also tackle affordability, safety perceptions and sustainability, all of which shape travel decisions. More than 40…
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