Dazn secures exclusive option on 2029 Club World Cup streaming rights
Dazn has won an exclusive option on global streaming rights for Fifa's 2029 men's Club World Cup, the Guardian reported on Monday. The Saudi-backed streamer paid $1bn for the 2025 edition after other broadcasters declined to bid.
Dazn has secured an exclusive option on global streaming rights for the 2029 men's Club World Cup, the Guardian reported on Monday. The deal brings the streaming company even closer to Fifa. Neither the value of the deal nor the deadline for using the option is known. The Saudi Arabia-backed company stepped in before the first 32-team Club World Cup, held in the United States in 2025. It agreed to pay $1bn for the global rights after many traditional broadcasters and other streamers declined to bid. According to the Guardian, Apple TV held talks with Fifa about a global deal. It pulled out over a disagreement on price. Fifa then tried to sell the rights region by region, but that plan also failed. Dazn's late bid came after Saudi Arabia's Surj Sports Investment group bought a 10% stake in the company. That money effectively paid for Fifa's $1bn prize fund. Chelsea won the tournament and took home about $114m. Dazn has more than 300 million registered users but still loses money. Its 2025 accounts show operating losses rose from $772.9m to $939.8m over 12 months. Even so, the company appears willing to keep spending heavily on sports rights. The option gives…
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