Kenya Breweries Limited's Tusker brand has partnered with singer Bien ahead of the release of his upcoming album, Alusa Continua. The brand hosted an exclusive listening party for the album over the weekend, Business Today Kenya reported.
Kenyan musician Bien has a new corporate partner. Tusker, a Kenya Breweries Limited (KBL) brand, has teamed up with him ahead of the release of his upcoming album, Alusa Continua, Business Today Kenya reported on Monday.
Tusker hosted an exclusive listening party for the album over the weekend. The event brought together Bien, fellow musicians and entertainment industry figures, the outlet said.
According to Business Today Kenya, Tusker also used the partnership to highlight its investment in emerging local talent through a music development programme. The report gave no release date for the album and no details of the deal.
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